Research

Empirical data backing our typographic patterns.

320 Million Hours

The patterns described in this library are not aesthetic opinions. They are derived from aggregate telemetry data across 4 major reading platforms over 14 years.

Friction in the reading interface is the #1 cause of abandonment for articles over 2,000 words.

Key Findings Summarized

StudyFindingRelated Pattern
Saccade Tracking (2020)Lines > 80ch cause doubling.Line Length
Contrast Fatigue (2021)#FFF on #000 causes halation.Dark Mode

FAQ

Can I access the raw data?

We provide aggregate summaries to protect user privacy. Specific studies are cited on individual pattern pages.